RUN-EU Foundations of Business Planning (MOOC)

Podmínky přijetí

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Anotace

The course is set up with continuous access from April 6, 2026, to April 6, 2027. At the partner university, user registrations are processed periodically by the IT department, which is responsible for granting access to the platform. Even if students and staff are already registered on the RUN EU platform, course participants will not be able to log in until they receive a confirmation email from UBUCEV (the IT department).

This course is a starting point for aspiring entrepreneurs as it provides them with the essential knowledge and tools required to develop a business plan. Through explanatory videos, case studies, and practical exercises, participants will learn to articulate their business idea, analyze the internal and external environment, and understand the organizational, marketing, and financial dimensions of a business project.

Foundations of Business Planning: A guide for new entrepreneurs is the perfect starting point for anyone new to entrepreneurship. Designed for beginners, this course will guide you through the essential steps to create a complete business plan. Over four modules, you will learn how to define a business idea, analyze internal and external environments, and understand the basics of marketing, financial and accounting planning. This MOOC includes explanatory videos, practical templates, and self-assessment quizzes, with optional peer discussions. By the end, you will gain the confidence and tools to turn your idea into a viable business project. Sign up now and start building your entrepreneurial plan!

Struktura

4 modules: 1. Business Idea, 2. Strategic Analysis and Planning, 3. Marketing Plan, 4. Financial and Accounting Analysis

This is an e-learning course, and everyone can go at their own pace. There are materials, videos, and quizzes available that participants must complete. The course consists of 6 parts in total – an introduction, four learning modules, and feedback.